Objectification of Women in Fashion and Advertising Photography
Authors
Date of thesis defence
2020-09-15T00:00:01Z
Faculty
Akademie múzických umění v Praze.Filmová a televizní fakulta
Department
Katedra fotografie
Type of work
Bakalářská práce
Advisor
Referee
Abstract
This work is an attempt to investigate the shift that is happening amongst trends in representation of women in fashion and advertising photography. The research is particularly focusing on the concept of sexual objectification with examining it through two of its components: ‘male gaze’ perspective (referencing Laura Mulvey) and fetishism (referencing Sigmund Freud, Diana Fuss).
It also aims to study the works of photographers such as Helmut Newton, Guy Bourdin, Ellen von Unwerth and others in comparison with younger generation of photographers who are currently setting the direction and making changes in the industry (Carlota Guerrero, Harley Weir, Ronan McKenzie)
Even though the main emphasis of the thesis is on the fashion industry: trends and strategies used in creation of visual communication, it will also explore its impact on the consumer. How differently men and women consume advertising and fashion imagery and, most importantly, what effects it has on women’s mental health and their social life.
Description
Keywords
žena ve fotografii, reklamní fotografie, módní fotografie, dějiny fotografie, fetišismus, feminismus